Relevant Content and Research
We first need to appreciate that Google is now quite strict in regards to the type of content that falls within its guidelines. Gone are the days of generic "filler" and black-hat techniques such as keyword stuffing. Quality content first begins with adequate research. Relevant phrases and strategically placed keywords will have a beneficial effect upon SERP (search engine results page) rankings. The end results will be a greater number of inbound visitors and higher conversion rates.
Keywords have always been the foundation of good SEO practices and this principle is still just as valid. Keyword-rich content serves to "hook" the reader and perhaps more importantly, it provides a digital "road map" for search engines to understand the topic of the page. This is often easier said than done, for these words and phrases can change from time to time. It is therefore often a good idea to utilise platforms such as Google Analytics. These will display which keywords are the most relevant for a specific topic and the content can be adjusted accordingly.
Originality and Flexibility
Many website owners make the mistake of placing all of their focus upon online rankings. We must never forget that content should be written for the reader as opposed for a search engine algorithm. It must therefore be original and highly engaging. Additionally, this content should be modified from time to time. This will keep visitors interested in what the site has to say and Google looks favourably upon content that is regularly updated.
The Number of Pages
Websites with more pages tend to perform better in terms of SERP rankings (assuming that the methods above have all been followed). Still, this is a fine line to walk. Owners must balance the number of pages with an ease of navigation. To put this another way, visitors need to be able to find what it is that they are looking for through transparent embedded options (such as links to different categories). A confusing site will ultimately detract from even the best product or service. Meta titles and proper HTML coding as also essential so that the pages will correspond with a specific Google search.
Content is indeed king in terms of modern website design. Although technology will continue to advance, the organic appeal of well-written text is absolutely critical to enjoy success within an increasingly competitive digital marketplace. Please feel free to use this article as a reference if required.