SEO Expert, Website Design & Consultancy Services in Edinburgh & The Lothians
Welcome to Kingwood Direct Marketing, your local Digital Marketing expert. Based in the heart of Scotland, we serve local businesses throughout Edinburgh and the Lothians.
Our aim is to work in partnership with local businesses like yours. Using our experience and best search engine optimisation analysis tools we help generate leads using the latest search engine optimisation strategies, tactics and techniques to drive more visitors to your website.
Every day thousands of people are searching online looking for services or products provided by local businesses. In this digital age your business needs a strong online presence to get that edge over your competitors and to dominate the market. Web optimisation is vital for any business that wants to achieve this.
Let us help you get there through our SEO expert advice, and obtain the type of growth you have envisioned.
As a local lead generation specialist, we believe that building lasting relationships is key to our success. We work with you to establish, grow and build your business to generate new and lasting customers.
Using our search engine optimisation skills and knowledge, we will help identify the optimum online marketing strategy that best suits your business needs.
Why not give us a call or fill in your contact details to arrange a free consultation!
Digital Marketing Services in Edinburgh and The Lothians
We will arrange a full search engine optimisation audit of your current online presence and web pages. We can then offer you an efficient marketing plan to implement into your business to generate more leads and increase your turnover, this may include one or more of the following services;
What is Digital Marketing?
Digital Marketing, also known as data-driven marketing, is one of the most successful forms of marketing strategies. With the advancement of technologies people now have immediate access to online services and products via their mobile phones and tablets. Becoming more sophisticated by the year, businesses are turning to digital marketing services as the main channel for expanding and making their company more profitable.
Companies can increase their brand awareness and promote products and services through many online platforms such as a business website, Facebook, Snap-chat and Instagram. Social media presence can reinforce the brand awareness to the public and in turn increase the number of customers. With the use of these internet platforms businesses can profit from their efforts and give themselves an advantage over their competitors.
What does a search engine optimisation professional do?
A business can have a great looking website, but without the precise optimisation your customers will never find you. Optimisation performed correctly by an experienced SEO professional will ensure the organic growth of your site and each web page.
Part of the SEO professional's role is to identify the most common keywords and phrases used within your businesses market and then ensure these are included in your websites optimisation. Another way of helping the organic growth of your site is to ensure your company is listed on as many quality business directory sites as possible. These are just two of the many objectives a search engine optimisation specialist will have as part of a marketing strategy to fully optimise your site.
These tactics, strategies and techniques has the sole purpose of increasing the visibility of your business which in turn will increase your turnover and profitability
Different SEO Techniques
In general terms, techniques used for search engine optimisation can be placed into two categories: recommended ones that the search engines approve of and techniques that they do not favour. The major search engines try to reduce the expansion of the second option along with what they refer to as the development of websites that are illicitly indexed to a position of authority in the search engines. In simple terms, this means that there is the right way to optimise your website and a wrong way. As a business owner, it is important that you are working with the right kind of Digital Marketing company that will work with you to increase your site traffic. You may have, in the past, worked with a company that got you some fast results, but they did not last and remain consistent. At Kingwood Direct Marketing we will sit down with you and identify the exact market you wish to target for your business, and we understand the importance of finding out as much information about your business. We will ask you a number of fact finding questions like; what is your current number of customers? what is your average conversion rate from lead to paying customer? what is your one to three-year goal for your business? Once we have fully examined your current position versus your short and long-term goals we can set a tailor made marketing plan to implement your new business objectives.
The Importance of Digital Marketing and Using an SEO Expert
Digital Marketing is no longer optional. Rather, enhancing web design and SEO is an essential aspect of any business's operations. In addition, with over a third of website hits coming from smartphones as adults access the internet 'on the go', it is crucial to recognise that a good digital marketing strategy will also incorporate elements of mobile marketing and making mobile friendly websites part of your overall website design strategy. Kingwood Direct Marketing’s SEO expertise draws on plentiful experience in the digital marketing industry to provide superb marketing content that draws clients in - and keeps them hooked, converting idle browsers into paying customers in no time. When it comes to integrating digital marketing strategy with social media platforms, SEO, web design and Google ad word campaigns, we are the best professional SEO provider in Edinburgh. Whether you need a fresher web design or your existing site optimised to generate you more traffic in the local area of Edinburgh, ours are the only services you will need.
What Can Kingwood Direct Marketing’s Professional Services Do for Your Business?
Digital marketing is not just for large businesses: Search engine optimisation, web design, and the other digital marketing services that we provide all offer huge benefit to SMEs too. Our services in optimisation will enable you to shoot up the Google rankings, connect with more customers, and appear more relevantly in search results. Moreover, mobile friendly websites are so important these days, and this forms a key part of our website design service. Over two thirds of web users said that if they clicked through to a website on their smartphone and it took more than 6 seconds to load, they would abandon the attempt. For this reason, we will always ensure that mobile friendly websites that load quickly and smoothly and have a fantastic website design are part of the package that we offer you when you come to Kingwood Direct Marketing. With mobile friendly websites, you can connect with mobile consumers and market your site to your customer whether they are sitting on a train, walking through the streets of Edinburgh, or relaxing on the couch.
Enhancing Your Conversion Rates via Website Optimisation
Your website's conversion rate is the rate at which visitors to your site 'convert' into paying customers. Alongside building mobile friendly websites that are rich in relevant content, then, an integral part of our SEO expertise is improving your conversion rates. We do so by targeting the 'exit rates' of each webpage on your site (i.e. the numbers of people who leave your site on a particular page) and deploy our highly effective web optimisation tactics to enhance both the overall website design and the performance, attractiveness and user friendliness of those particular pages.
Website Design and SEO Expertise That Will Let You Compete with the Big Players
Even a small business with excellent SEO and a brilliant website design can compete on a par with larger, international companies. That is the power of optimised SEO Edinburgh. Let us get to work on your SEO and web design and as well as giving your competitors more of a run for their money you may even be stealing customers from those huge brands that are household names. Kingwood Direct Marketing will take your business to a whole new level.